Namco solely made these DL Lives to make money off the p-drops, no one can dispute that. What we can dispute is that we do not need to be thankful for these non-free DL Lives. In the end they are not free, they are craftily designed money makers for greedy Namco. Even though I LOVE im@s I'm very tempted to make this the very last im@s game I ever buy. Namco is getting ridiculous with the money grabbing tactics. I spent over $1,600 on OFA (excluding mail, money, and DLC guest idols) and I fear PS will only be worse with the expensive but content-light DLCs and the not so free DL Lives. I can only hope if we do ever get a proper im@s3 it'll be better executed than PS's structure. OFA had a great gameplay structure (you had jobs to complete in a set time and actually needed strategy to beat opponents) but PS has the superior graphics (duh PS4 after all). I can only hope that im@s3 will be a combination of the OFA gameplay structure along with PS graphics, if ever released and if I'm still willing to throw money at Namco at that point.
The concept of pdrops is great originally, its DLC that a small minority of the community pays for that everyone is able to have access too. Now if there really is only 12 planned, and based on how fast they are coming out and frankly how cruddy DL Live 2 and 3 are, its clear this is just launch content being released after the fact.
Everyone knows the drop rates are atrocious, which is really where all the arguments start and stop. Honestly there are just not enough items in this game to even have a drop rate system.
As for paying that much for DLC, well at the end of the day what do you really expect? They are just taking advantage of IM@S fans because they have proven they will pay these prices. The new Dark Souls 3 DLC was announced with new weapons, armor, magic, bosses and a new area and new PvP map all for 1200 yen. Meanwhile the miracle dance hall outfit is 1500 yen with none of the accessory's. Respectfully, you paying those outlandish prices makes you a brick in the foundation that created the current state of Platinum Stars.