I think we all get the prices are gonna suck when converted, but I think the upside from amiami is that it's a raw conversion, allowed to fluctuate with the rates instead of being set by a company having to compensate for the rates. Looking at Play-Asia's pricing for PSP games honestly bothers me, PJDe would cost me about as much as a PS3 game here (raw conversion is 56, their price is 61), and that's all without shipping costs involved.
I really hope the conversion rates get better.